I don’t play video games like I used to, which is unfortunate. But it’s E3 season, which means I’m drooling over new trailers like Charlie Bucket smashing his face up in the window of the candy store. I want it all, but there’s no way I can afford it.
But in a weird crossover, one of my favorite YouTube channels, Night Mind, recently posted a very in depth breakdown of the ARG “Tender,” a promotional campaign for the new Vampire: The Masquerade – Bloodlines 2.
It’s long, but worth a watch. They really breakdown the different elements of the game and how they fit together. It’s a good analysis of an ARG and a good case study to look at if you ever think of creating one of your own.
There’s also a really good interview with the writer at around the forty minute mark where they go into detail about the process of creating the ARG and what it was like working on it.